Tiffany Lucke

As Social Media Manager at The New York Public Library, I lead the strategy, planning, and execution of social media across our flagship, branch, and research accounts. My work focuses on connecting audiences with the Library’s collections, programs, and services through engaging, mission-driven content that reflects the breadth of what NYPL offers to New Yorkers.

Strong applicants demonstrate curiosity, attention to detail, and an understanding of how social media supports larger organizational goals. Including examples of your work—especially content you’ve created or managed—helps us understand your voice and creative approach.

My background is in cultural and public-facing institutions, where I’ve developed social media strategies that support storytelling, public engagement, and large-scale partnerships. I’m especially interested in how social media can make knowledge and culture more accessible, and how thoughtful content can deepen relationships between institutions and the communities they serve.

Be thoughtful and authentic in your application. Take time to understand NYPL’s mission and audiences, and reflect that understanding in your materials.